‘Field-store bike’ takes on a complete new that means as Walmart launches Viathlon, a non-public, high-end biking model. And the bikes look good!
Any time you hear “Walmart” earlier than a product, you most likely both snigger or cringe. The box-store behemoth principally based its 11,000-store empire on low-cost, cheaply made items.
And maybe nowhere was that extra pronounced than with low-cost bikes. Not solely do “true” cyclists use the model as a punchline when referring to low-quality builds, however the web at massive went nuts watching somebody tear up a Walmart mountain bike on a downhill run.
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So our brains nearly melted when Pinkbike printed a primary look saying Walmart’s new, private-label bike model had “the potential to disrupt the bike trade” (emphasis theirs). Referred to as Viathlon, the Walmart-owned model retails solely on-line by its web site. And in line with Pinkbike, the bikes can even retail on Walmart.com.
After a fast gander on the builds — Viathlon bicycles makes mountain, street, and gravel frames, all carbon — we’re, to say the least, impressed. With numerous spec choices, full Viathlon bike builds vary from a good $2,300 to $6,000. Now that’s an eye-popping worth level for bikes made beneath the Walmart banner!
Walmart Viathlon Bikes
Viathlon’s three choices — the M.1 mountain bike, R.1 street bike, and G.1 gravel bike — come as full builds or framesets. Every frameset prices $2,000, and the bottom builds start with the SRAM GX1 for the M.1 and the Shimano 105 for each the R.1 and G.1. And so they high out with the XX1 Eagle, Dura Ace, and Drive, respectively.
Viathlon M.1 Mountain Bike
The M.1 mountain bike doesn’t have full suspension. As an alternative, the full-carbon Walmart hardtail sports activities a 120mm RockShox fork. And the model lists the body weight (measurement medium, derailleur, and three bottle mounts included) at simply over 2 kilos.
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The $6,000 XX1 Eagle setup comes with Stan’s NoTubes Crest CB7 Carbon Professional 29er wheels. It would clear as much as 2.Four-inch tires and sports activities a Shimano e-thru axle within the rear.
Steering the premium mountain bike is an FSA Okay-Drive carbon handlebar. As famous, the body can accommodate as much as three water bottles.
Viathlon R.1 Street Bike
For pace demons, Viathlon’s high-end R.1 Dura Ace street bike runs $5,850. (However the base R1 prices lower than half that worth at $2,300.) And it bears repeating: This can be a Walmart bike!
For that, you get a Dura Ace construct, through axles, Zipp carbon cockpit, 35mm Knight carbon wheels, and a sub-2-pound body.
Viathlon G.1 Gravel Bike
Main the way in which on Viathlon’s gravel cost is the $three,550 G.1 Drive, pushed by a SRAM Drive 1×11 drivetrain.
The G.1 body additionally weighs in at about 2 kilos (a number of grams lighter than the M.1). It may possibly run as much as 51c tires on 700c rims or 2.1-inch tires on 650b. The model additionally advertises uneven chainstays to permit 46-tooth 1x and 50/34-tooth 2x setups.
So — will this disrupt the bike trade? Possibly, however most likely not.
Viathlon has a methods to go to earn riders’ respect and belief. The premium Walmart bicycles monicker already proved too robust to shake for a lot of high-end out of doors gear manufacturers when the retailer’s premium out of doors retailer kind of flopped. Black Diamond, Deuter, and others pulled their names off Walmart’s on-line cabinets largely due to the big-box retailer’s fame.
That stated, Viathlon gives Walmart a powerful case for making another person the punchline any longer.
By Adam Ruggiero
Adam Ruggiero is an all-sport exercise junkie – from biking, working, and (not sufficient) browsing, to ball sports activities, tenting, and cattle farming. If it is exterior, it is value doing. Adam graduated from the College of Minnesota with a BA in journalism. Likes: distinctive beer, canine, tales. Like nots: neckties, escalators, manicured lawns.