Mon. Jun 17th, 2019

$6,000 Walmart Bike: Field Retailer Launches Premium ‘Viathon’ Cycles

‘Field-store bike’ takes on an entire new which means as Walmart launches Viathon, a non-public, high-end biking model. And the bikes look good!

Any time you hear “Walmart” earlier than a product, you in all probability both snicker or cringe. The box-store behemoth mainly based its 11,000-store empire on low-cost, cheaply made items.

And maybe nowhere was that extra pronounced than with low-cost bikes. Not solely do “true” cyclists use the model as a punchline when referring to low-quality builds, however the web at giant went nuts watching somebody tear up a Walmart mountain bike on a downhill run.

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So our brains nearly melted when Pinkbike revealed a primary look saying Walmart’s new, private-label bike model had “the potential to disrupt the bike trade” (emphasis theirs). Referred to as Viathlon, the Walmart-owned model retails solely on-line via its web site. And in accordance with Pinkbike, the bikes may even retail on Walmart.com.

After a fast gander on the builds — Viathon bicycles makes mountain, street, and gravel frames, all carbon — we’re, to say the least, impressed. With numerous spec choices, full Viathon bike builds vary from a decent $2,300 to $6,000. Now that’s an eye-popping value level for bikes made underneath the Walmart banner!

Walmart Viathon Bikes

Viathon’s three choices — the M.1 mountain bike, R.1 street bike, and G.1 gravel bike — come as full builds or framesets. Every frameset prices $2,000, and the bottom builds start with the SRAM GX1 for the M.1 and the Shimano 105 for each the R.1 and G.1. And so they prime out with the XX1 Eagle, Dura Ace, and Pressure, respectively.

Viathon M.1 Mountain Bike

Viathlon M.1 mountain bike

The M.1 mountain bike doesn’t have full suspension. As an alternative, the full-carbon Walmart hardtail sports activities a 120mm RockShox fork. And the model lists the body weight (dimension medium, derailleur, and three bottle mounts included) at simply over 2 kilos.

Walmart Mountain Bike

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The $6,000 XX1 Eagle setup comes with Stan’s NoTubes Crest CB7 Carbon Professional 29er wheels. It is going to clear as much as 2.Four-inch tires and sports activities a Shimano e-thru axle within the rear.

Steering the premium mountain bike is an FSA Okay-Pressure carbon handlebar. As famous, the body can accommodate as much as three water bottles.

Viathon R.1 Street Bike

Viathlon R.1 road bike

For velocity demons, Viathon’s high-end R.1 Dura Ace street bike runs $5,850. (However the base R1 prices lower than half that value at $2,300.) And it bears repeating: It is a Walmart bike!

For that, you get a Dura Ace construct, via axles, Zipp carbon cockpit, 35mm Knight carbon wheels, and a sub-2-pound body.

Viathon G.1 Gravel Bike

Viathlon G.1 Gravel Bike

Main the way in which on Viathon’s gravel cost is the $three,550 G.1 Pressure, pushed by a SRAM Pressure 1×11 drivetrain.

The G.1 body additionally weighs in at about 2 kilos (a number of grams lighter than the M.1). It may possibly run as much as 51c tires on 700c rims or 2.1-inch tires on 650b. The model additionally advertises uneven chainstays to permit 46-tooth 1x and 50/34-tooth 2x setups.

Conclusions

So — will this disrupt the bike trade? Perhaps, however in all probability not.

Viathon has a methods to go to earn riders’ respect and belief. The premium Walmart bicycles monicker already proved too robust to shake for a lot of high-end out of doors gear manufacturers when the retailer’s premium out of doors retailer kind of flopped. Black Diamond, Deuter, and others pulled their names off Walmart’s on-line cabinets largely due to the big-box retailer’s repute.

That mentioned, Viathon offers Walmart a robust case for making another person the punchline any further.

Adam Ruggiero

By Adam Ruggiero

Adam Ruggiero is an all-sport exercise junkie – from biking, working, and (not sufficient) browsing, to ball sports activities, tenting, and cattle farming. If it is exterior, it is value doing. Adam graduated from the College of Minnesota with a BA in journalism. Likes: distinctive beer, canines, tales. Like nots: neckties, escalators, manicured lawns.

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