VF Company will sponsor the renewed Colorado Traditional. The highway biking stage race with an extended, bumpy historical past returns this yr with an all-female competitors.
VF Company is likely one of the largest attire, footwear, and equipment corporations on this planet. The mother or father firm of The North Face and different main out of doors manufacturers, VF Corp would be the first title sponsor within the race’s historical past. Neither occasion has launched the greenback quantity linked to the unique 2-year Colorado Traditional sponsorship deal.
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“Along with VF Company and their manufacturers, we’re going to assist advance equality in girls’s professional biking whereas empowering girls of all ages and skills to remodel their lives — and the world — by sports activities and enterprise,” Lucy Diaz, COO for RPM Occasions Group (organizer of the Colorado Traditional), informed us.
VF Company will present monetary and advertising and marketing assist for the standalone girls’s professional biking race. It seems to be the corporate’s first main dedication to a state it can quickly name dwelling.
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“The Colorado Traditional is a world-class occasion that can allow VF and our manufacturers to start weaving into the material of our new dwelling state and its lively way of life tradition,” mentioned Craig Hodges, VF’s vice chairman of company affairs, within the press launch.
VF Company is transferring its international headquarters to Colorado this summer time. The Denver workplace will employees company groups for a significant model akin to The North Face, JanSport, Eagle Creek, Smartwool, and Altra. VF expects the relocation to convey 800 jobs to Colorado over the following eight years.
Good Financier for Colorado Traditional
Likewise, Colorado Traditional executives are cheering the importance of the sponsorship. Diaz lauded the transfer by VF Corp.
“There’s a pure connection between our biking occasion and VF’s out of doors and activity-based manufacturers and the corporate’s goal of enabling sustainable and lively life for the betterment of individuals and our planet,” she mentioned.
Stage races are notoriously powerful to fund. An absence of monetary backing led to the downfall of former iterations of the lads’s and co-ed Colorado Traditional.
Even high-profile groups have a troublesome time elevating funds. So the VF Corp title sponsorship for the re-invented all-female stage race makes a daring assertion.
The four-stage Colorado Traditional is predicted to attract prime groups and world-class opponents. These embrace WorldTour race winners, Olympians, nationwide champions, up-and-coming riders, and a collegiate all-star staff in partnership with USA Biking.
The Colorado Traditional skilled girls’s biking race takes place August 22-25, 2019, across the state.
By Julie Kailus
Affiliate editor Julie Kailus has spent a profession protecting folks, locations, and merchandise within the out of doors business. Julie might be discovered testing the most recent and best in her favourite actions — path working, mountain biking, swimming, snowboarding, and the underrated endurance sport of chasing two sons across the mountains.