23rd Mar 2019 9:00 am
The 2 producers collectively account for 27.83 p.c of whole gross sales from the two-wheeler business.
The month of February noticed the Hero Splendor retain its place on the prime of the gross sales chart for two-wheelers, because it continued to outsell the Honda Activa for the sixth month in a row.
Collectively, the Splendor and the Activa have offered four,49,480 items in February 2019, accounting for 27.83 p.c of whole despatches of 1,615,071 items from the Indian two-wheeler producers.
The Hero Splendor is constant its sturdy run and has outsold India’s highest-selling scooter, Honda Activa, for the sixth month in a row. With Hero MotoCorp despatching 2,44,241 items, the Hero Splendor simply takes the No.1 spot, with 39,002 items forward of the Honda Activa that noticed whole despatches of two,05,239 items in February 2019.
How necessary each these two bestselling merchandise are for his or her producers could be gleaned from the truth that the Splendor, obtainable in 5 variants, accounts for a considerable 40 p.c of Hero MotoCorp’s whole two-wheeler gross sales of 6,00,616 items final month; whereas the Activa accounts for 50.23 p.c of Honda Motorbike & Scooter India’s whole gross sales of four,08,559 two-wheelers in February 2019.
Slightly extra math and these two merchandise’ significance to the general Indian two-wheeler sector is much more apparent: collectively, the Splendor and the Activa have offered four,49,480 items in February 2019, accounting for 27.83 p.c of whole despatches of 1,615,071 items from the Indian two-wheeler producers.
One other high-selling Hero MotoCorp bike – the HF Deluxe – takes third place with 1,84,396 items, albeit its gross sales are decrease than the 1,95,706 items it offered in January 2019. The 100cc mass commuter bike stays a preferred purchase and, with demand returning to the bike market, count on to see the HF Deluxe logging higher numbers within the coming months. In response to the corporate, the HF Deluxe will not be solely offered within the rural and semi-urban markets, however can also be witnessing demand within the city pockets too.
Honda’s CB Shine, the top-selling bike within the 125cc class, is India’s fourth-largest-selling two-wheeler umbrella with wholesale volumes of 86,355 items in February 2019, much like the 86,616 items offered in January 2019. Honda expects the demand for its 125cc CB Shine fashions to be again on monitor in Q3 FY2019.
Likewise, the Bajaj Pulsar stays glued to No. 5 place, with despatches of 84,151 items, barely down from the 85,099 items despatched in January 2019. The rejig within the Pulsar line-up has evidently fetched good outcomes to the corporate because the home wholesale despatches have improved by a considerable 25,000–30,000 items monthly throughout the ongoing fiscal. This development could be clearly attributed to the brand new fashions added within the Pulsar vary such because the Basic 150, Twin Disc 150 and others.
If there’s an award for soldiering on within the midst of strong-selling bikes and scooters, then it ought to go to the TVS XL Tremendous moped. At No. 6, the sturdy performer offered a complete of 75,001 items final month, indicating that there’s nonetheless loads of steam left within the warhorse. TVS Motor Co, the only real moped producer within the nation, has offered a complete of eight,09,517 mopeds within the first 11 months of FY2019, a three.63 p.c year-on-year enhance. Will upcoming BS-VI emission norms hamper the experience of the moped?
The Hero Ardour is the third Hero bike within the High 10 listing and demand for this one appears to be on the upswing with a month-on-month rise in its fortunes. A complete of 67,374 items have been despatched in February 2019, a considerable 41 p.c greater than the 44,511 items offered in January 2019.
Nonetheless, the Ardour, which as soon as used to promote greater than 1,00,000 items monthly, seems to have fallen due to a number of elements, together with the absence of a transparent differentiation within the model notion of the Ardour, Splendor and the HF Deluxe marquees inside Hero MotoCorp’s bike portfolio. Secondly, the rise of the HF Deluxe has cannibalised the prospects of the Ardour model within the home market, together with the standard cut-throat market competitors. However the Ardour’s return experience to the upper rung of the High 10 appears to have begun.
At No. 7 is Bajaj Auto’s Platina commuter bike with volumes of 53,zero44 items in February 2019, down on the 58,231 items despatched in January 2019. The Platina portfolio is yet one more profitable implementation of disruptive product technique by Bajaj Auto within the home market. Beginning with a sub-Rs 50,000 price-tag, the Platina is available in two variants – 100cc and 110cc. The Bajaj Platina has clearly grown to change into a severe rival to Hero MotoCorp and TVS Motor Firm, whereas consuming into demand for Honda’s Dream commuter bike sequence.
The final two spots within the High 10 listing are taken up by two different scooters – the TVS Jupiter and the Suzuki Entry 125, each additionally sturdy performers within the High 10 Scooters Checklist and under the largest of all of them – the Honda Activa. They basically have exchanged locations with the Jupiter taking ninth spot with 48,688 items and the Suzuki Entry 125 at tenth place with 48,265 items. Each are down on their January 2019 numbers however the truth stays that the scooter market is seeing a slowdown. With a complete of four,92,584 items in February 2019, gross sales have been down 12.14 p.c yr on yr.
With only a month to go for the fiscal yr 2019 to shut, two-wheeler producers are holding their fingers firmly crossed that an uptick comes their means.