Mon. Jun 17th, 2019

USA As we speak’s Entrance Web page Editor Give up Her Job To Work With Bikes

Andria Yu, the previous Entrance Web page Editor at USA As we speak, traded one dream job for an additional when she left her prestigious submit on the widest-circulated every day paper within the nation so as to grow to be the director of communications on the Motorbike Trade Council (MIC).

Yu labored for The Baltimore Solar as copy editor after which make-up web page editor earlier than becoming a member of the employees of USA As we speak, finally working with different editors, reporters, and designers to put out the entrance web page and determine which tales to run within the information part.

“In my 18-year profession as a journalist, I principally labored nights and weekends,” Yu says. “Oh, and holidays too. However actually that did not trouble me an excessive amount of. Journalists do what they do due to their ardour for journalism.”

However journalism wasn’t Yu’s solely ardour.

One summer time throughout highschool, Yu’s mother and father despatched her to Taiwan to be taught extra about her Chinese language heritage. She ended up on the again of a scooter, falling in love with the sensation of being on two wheels. It was a sense she’d always remember.

“I [learned to ride] after I was 23 and dealing at The Baltimore Solar. I did not know anybody who rode. Nobody in my household rides, and I didn’t have pals who rode, so after I lastly had the money and time to be taught, I believed the prudent factor to do can be to take the ‘official’ class supplied by the state of Maryland. Again then, I didn’t even know in regards to the Motorbike Security Basis (MSF).”

Throughout her time at USA As we speak, Yu commuted on her bike on a regular basis—50 miles every means. Her colleagues all knew of her love for 2 wheels, so in 2012, when the MotoGP circus got here to Indianapolis, the motorsports editor despatched her on task. It was the primary time she had the possibility to mix her vocation and her avocation.

“Though I used to be writing the story for USA As we speak, it wasn’t what I used to be paid to do. So I needed to do every part by myself time. I got here in earlier than my shift began to make calls and do interviews, and used trip days to journey my BMW F800ST to the race. I even paid my very own means!”

The identical 12 months, she was invited to the Worldwide Motorbike Present in Washington, D.C. by Ty van Hooydonk, vice chairman of communications on the MIC.

“He talked to me about, the MIC, and gave me an actual insider’s tour of the bikes. I keep in mind pondering then, ‘Dang, what a cool job this man has!’ ”

4 years later, van Hooydonk supplied her a job. Though she initially struggled to commerce journalism for public relations, finally the MIC’s mission gained her over.

“The messages the MIC places out have been messages that I personally believed: ‘Driving bikes is enjoyable! Get correct coaching! Put on correct gear for each journey.’ And in some ways, I had at all times been telling this to my pals and neighbors anyway. Now I receives a commission to do it!

“The beauty of this job is that every day is totally different,” Yu says. “In the future I’ll pitch cool tales to writers and editors, one other day I’ll be main an MSF Fundamental RiderCourse or working with media on the MSF DirtBike College. Some weeks I host rides to Dying Valley, and others I’m working with our authorities relations crew on methods to advertise entry to trails and public lands.

“Essentially the most rewarding factor is seeing the grins on folks’s faces once they get into motorcycling—it’s enjoyable, it is transportation, it’s bonding with family and friends. I do know it sounds hokey, but it surely’s true.”

When you’re concerned with studying extra in regards to the MIC’s work, go to, and make sure to subscribe to RideReport, a weekly electronic mail publication. Yu says: “It’s free and obtainable to everybody! And, sure, I assist put that collectively so I nonetheless get to place my enhancing abilities to make use of!”

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